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Research papers

Editing, coding and processing of market research data

In earlier chapters techniques have been described for obtaining market research data. These techniques provide raw disaggregated data. Before this can be used it must be converted from its raw state into finished tabulations. These show the findings...

Catalogue: Consumer Market Research Handbook
Author: Geoffrey W. Roughton
August 1, 1986
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Citation

Roughton, G. W. (1986a, August 01). Editing, coding and processing of market research data. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/editing-coding-and-processing-of-market-research-data


Research papers

Discussion opening on Mr. Leighton's paper

Roughton's comment on the paper "The shoemaker's children always have the poorest shoes" by A. Leighton.

Catalogue: Seminar 1974: Managing Market Research As A Business
Author: Geoffrey W. Roughton
May 1, 1974
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Citation

Roughton, G. W. (1974a, May 01). Discussion opening on Mr. Leighton's paper. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/discussion-opening-on-mr-leighton-s-paper